The first drop down box allows you to choose from a selection of currently screening films you want to watch.
The second drop down box allows you to choose what cinema you're going to watch the film from a list of locations cineworld cinemas are based in.
The bottom two drop down boxes allow you to select the date and time you wish to watch the film at.
After choosing all your selections, a new box appears underneath "Book now" linked to the cineworld website with the selected choices you chose.
Overall I feel this is much more complex type of banner with which it can be interacted with. It's advertising three things, the cinema, new Pirates of the Caribbean film and also advertising a chance a win 3000 thousand pound if you use this banner to book a cinema ticket.
I think the only thing that stands out in a bad way, would be the image next to the selection boxes. To me it looks abit tacky, to me it seems like it's been photoshop to have a glowing white around it. This may of been to make it more attractive, but it still stands out in a bad and tacky way, especially the bottom which is more obvious against the scroll's colour in the background.
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