This banner is more a simple watch and click to be sent through a link.
This is advertising free sky+HD box and free 50 pound voucher for M&S if sign up to sky TV with skyHD online. This banner is to persuade people to sign up to sky by drawing them in with free stuff for doing so.
The banner uses a simple Black background with white text throughout it, even this may be simple, the contrast between the two make it more attractive.
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